Does Your Internet Business Need A Boost?More and more people are discovering that it is possible to earn a living right from the comfort of their own home. In these challenging financial times, not having to commute can give your wallet a much needed break too. With increasingly more opportunities available, building a successful home based business is probably easier than you think.Many top home based businesses utilize affiliate marketing or direct mail business to generate sources of income. If you are not sure of the difference or which method is best suited for your business, you are not alone. Read on to find out exactly how you can decide which approach is best.Affiliate Marketing vs. Direct Mail Business: What The Heck Are They?There are several key differences between affiliate marketing and a direct mail business. Affiliate marketing allows you to promote and sell other people’s produces and collect a percentage of the total sales. This approach works with physical good as well as with virtual products like ebooks. Affiliate marketing can be a great way to start bringing in cash without having to develop a brand-new product.Alternatively, direct mail businesses are selling their own product or service. These businesses purchase mailing lists that target customers either by geographic location or more specialized demographic criteria. For example, a direct mail business selling cosmetics may target young women. Postcards, catalogs or other promotional material are then sent out to each address on the list. Historically utilizing only snail mail, direct mail marketing today involves email lists as well.How Can I Choose?Before you reach a final decision on which top based business approach is right for you there are a few points to consider. If you are committed to only working from home and are able to develop a niche following on the web, affiliate marketing may be perfect for you. Selling products on your web site that you are confident your visitors will be interested in purchasing can be an easy and inexpensive way to build passive income.Direct mail is perfect for those home based business owners trying to target a large but specific audience. Direct mail businesses can be costly, so your budget is another consideration here. No matter which approach you decide upon, make sure it is what you want for your business. Basically, if it feels right…go for it!Persistence Pays!Any top home based business owner will tell you that no matter which approach you choose, hard work and perseverance are absolutely required for your success. Affiliate marketing is less expensive but it may take a little more time before it produces an adequate and reliable flow of income. With each method, the more you put into the business the more you will be rewarded. Be persistent and don’t give up! Your success is already here, it’s just waiting for you to catch up.